At Authentic Travel Design, curated journeys begin—and end—with you. Fueled by founder Ali Benedict Ruhl’s personal transformative travel experiences—from navigating remote highways in Costa Rica to sleeping under the stars in the Serengeti—this boutique agency creates bespoke, immersive itineraries that challenge, delight, and reveal the soul of each destination.
Whether you seek adventure, cultural immersion, or serene luxury, Authentic Travel Design helps you step out of the ordinary and into truly transformative travel—cultivating joy, curiosity, and self-discovery at every turn.
Ali chose to go with our Website Template Customization service! Her website is based on our Paris Travel website template, available HERE inside the In Flow Design Co. shop. With our Website Template Customization service, we take care of everything from importing the template to launch while leaving the template structure in place.
If you want to get the full experience of the new website, CLICK HERE to check it out live!


Meet Ali Benedict Ruhl – founder of Authentic Travel Design and a passionate advocate for meaningful, soul-stirring travel. Inspired by her own transformative journeys—from remote road trips to starlit nights in the Serengeti—Ali believes that travel has the power to awaken joy, curiosity, and personal growth. She brings a thoughtful, personalized approach to each itinerary, crafting immersive experiences that reflect her clients’ values, dreams, and desires.
She’s here to help you tap into that childlike sense of joy, wonder, and curiosity on your next escape. With a deeply personal and empathetic planning approach, she thoughtfully builds in the exact kind of restoration and inspiration you’ve been craving.
Ready to up level your brand and website, or launching a new business?
In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!