Emily, the founder of EP Signature Travel, envisioned a brand that feels simple, sophisticated, and confident. She was inspired by earthy, neutral tones and natural textures.
To bring this vision to life, she chose a refined color palette of olive green, warm brown, and classic neutrals. Olive green evokes an organic sophistication, while brown adds warmth and a welcoming touch. The neutrals—ranging from deep taupe to soft cream—enhance the brand’s overall elegance.
The logo was designed to reflect this sense of sophistication, with an emphasis on typography and a distinctive monogram. We selected an editorial serif typeface with varying weights for the main logo, paired with a calligraphic script for the word “Travel” and a clean, modern sans-serif for the tagline—creating a cohesive, high-end feel.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.




Emily is the founder and lead travel advisor at EP Signature Travel, specializing in curating bespoke journeys that transform ordinary trips into extraordinary experiences. With a passion for crafting personalized itineraries, Emily ensures that every detail aligns with her clients’ unique preferences and desires.
Whether you’re dreaming of a luxurious getaway, an adventurous exploration, or a family vacation tailored to your needs, Emily’s expertise and dedication make her the ideal partner in bringing your travel aspirations to life.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!