Ali, the founder of Authentic Travel Design, envisioned a brand that feels sophisticated, professional, and confident, with a light, airy aesthetic.
To bring this vision to life, she curated a color palette featuring shades of classic blue, emerald, pink, and warm neutrals. The blues convey timeless professionalism, emerald adds a layer of sophistication, pink introduces a soft feminine touch, and the warm neutrals enhance the light, airy feel of the brand.
The logo was created to embody elegance and longevity. Two primary logo variations were developed: one featuring refined typography with a sophisticated script for the main logo, and a second showcasing an ATD monogram paired with an elegant serif typeface with varied letter weights—designed to convey a luxurious, high-end look.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Meet Ali Benedict Ruhl – founder of Authentic Travel Design and a passionate advocate for meaningful, soul-stirring travel. Inspired by her own transformative journeys—from remote road trips to starlit nights in the Serengeti—Ali believes that travel has the power to awaken joy, curiosity, and personal growth. She brings a thoughtful, personalized approach to each itinerary, crafting immersive experiences that reflect her clients’ values, dreams, and desires.
She’s here to help you tap into that childlike sense of joy, wonder, and curiosity on your next escape. With a deeply personal and empathetic planning approach, she thoughtfully builds in the exact kind of restoration and inspiration you’ve been craving.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
