What’s the ACTUAL purpose of your business’s blog?
Oftentimes when business owners think of a blog we think of the old school blog – where it’s your own personal stories or personal content.
This is not always the case for your BUSINESS’S blog!
Sure, feel free to share any of your own personal content if it’s relevant to your business.
But the main purpose of your blog is:
It Helps Enhance Your Website’s SEO
- The more relevant content you have on your website the more search engines
- The more the blog is updated with keywords, the better your search engine ranking
- Fresh content keeps the website active, which search engines love
- The blog is the perfect place to continue to add more and more relevant content – WITHOUT cluttering up your main pages
Increases Website Visitors
- Sharing blog posts online through social media, emails etc is a great reason for people to come to your website once and more than once.
- This helps to also increase your site’s SEO since it’s creating more website traffic.
- More so, it exposes them again (or for the first time!) to your offers. This could be free offers like freebies to build your email list. Or paid offers like your services or products.
Build More Authority & Credibility
- Ideally your core main pages of your website are streamlined and geared toward your offers – not overloaded with way too much info.
- The blog is a great place to expand further with your knowledge and expertise which helps to build your credibility and become more of an authority.
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