Shawn and Jon, the founders of LM Authentic Travel, envisioned a brand that exudes luxury and sophistication while also conveying strength and confidence. They drew inspiration from a masculine, mid-century aesthetic and the style featured in Architectural Digest.
To bring their vision to life, we selected a color palette that includes navy, teal, light blue, a pop of orange, and classic neutrals. Teal is associated with communication, while navy and light blue convey trust and dependability, giving the brand a sophisticated and powerful feel. The pop of orange adds a touch of confidence and warmth, making the brand feel inviting, while the classic neutral colors enhance its overall sophistication.
The logo is designed to be clean, sophisticated, and typographic featuring a monogram symbol of the letters “LM.” The primary font used in the logo is a sans-serif typeface, with varying weights within the letters to create a strong and minimalist look. This is complemented by a clean, modern sans-serif font used for the tagline.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Shawn Lamphear and Jon Malpass both traded in corporate life for a full-time gig doing what they love most: meticulous, thorough, leave-no-stone-unturned travel design. They’re business partners, travel partners, and life partners; since saying “yes” to one another in 2011, they’ve said “yes” to hundreds of trips together!
After exploring 80+ countries, Shawn and Jon founded LM Authentic Travel to share their deep travel passion with others — Especially busy, stretched-thin professionals who don’t have a minute to plan themselves. They’ve been in your desk chair, and they know nothing is more restorative than a journey designed to inspire.
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In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
