Michelle, the owner of Atlantic Fellowship, sought a rebrand that would embody both luxury and professionalism. She drew inspiration from nature and has a preference for pops of metallic colors.
To realize her vision, we selected a color palette featuring various shades of teal, ranging from deep teal to bright aqua teal. These different shades evoke sophistication and symbolize communication. The addition of rich green and metallic gold enhances the high-end luxury feel, while the touch of orange adds confidence and creates a welcoming vibe. Classic neutrals balance the bold colors and further elevate the overall sophisticated feel.
The logo has been designed to be sophisticated and incorporates a plane symbol derived from the original logo. The main font used in the logo is a luxurious serif typeface with varying letter weights, conveying a high-end impression. This is complemented by a modern, clean sans-serif font used for the tagline.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Michelle LeRouzes has been in the travel industry since the 1990s and has been designing custom travel experiences for more than 15 years. She treats every new journey with the utmost care and attention it deserves because, even after all these years, there are still new properties, new experiences, and new destinations to discover and share with her clients.
While Atlantic Fellowship Ltd. was founded in 1969, her cross-Atlantic story began with a college study abroad experience in Belgium. It was the first time she traveled outside of the U.S.—and she immediately fell in love with travel, with Europe in particular, and with the opportunity to flex her French-speaking muscles! Over the ensuing years, her work always revolved around travel in some way. She was a French teacher right out of college, then became a tour guide for French-speaking African visitors to the United States. Eventually, she settled into a multi-decade career working in ticketing and sales for Belgian, Swiss, and Austrian-based airlines.
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