WELCOME TO THE BLOG

I'm Kristin Richards

What's up Girlfriend!

Owner of In Flow Design Co. We help brave women combine design and marketing to build meaningful brands online, so they can make an incredible living doing what they love.


OUR FAV TOOLS

01.

Honeybook

Our fav project & client management software.
Get 50% off your first year!

CHECK IT OUT

02.

Acuity

The calendar we use to schedule calls with clients around the globe. Try it FREE for 30 days!

CHECK IT OUT

03.

Tailwind

Pinterest is our #1 traffic referrer!
Tailwind is the perfect scheduler to save you TONS of time.

CHECK IT OUT

CHECK OUT SERVICES

ACCESS THE WORKSHOP

It's time to attract your dream clients, grow your audience and look like the professional you are.

Need Help Planning & Launching Your Site?

Website Planning Workshop

Grab our client-tested, step-by-step website launch checklist:

Website Templates for Women Coaches & Personal Brands

SHOP COACHING TEMPLATES

Travel Advisor
Website Templates

SHOP TRAVEL TEMPLATES

Steal ALLL our branding, design and marketing secrets!

GRAB IT NOW

This is the same process we use with our website design clients - in a handy dandy free checklist.

ONLINE COURSES

Signature on-demand courses to level-up your marketing game and grow your business online.

Modern and Relaxed Shades of Blue, Orange, and Warm Neutrals Showit Website Design for Luxury Travel Advisor | Outlander Travel

Founded by Elizabeth Caran in 2012, Outlander Travel is far more than your typical travel agency. As experienced global travelers, their passionate team designs personalized escapes—ranging from sun‑soaked beach retreats and family adventure trips to mountain peaks—transforming ordinary vacations into curated travel experiences.

Elizabeth chose to go with our Semi-Custom Website Design service! Her website is based on our Santorini Travel website template. With our Semi-Custom service, we add extra layers of customization to the process beyond the original template design, to make the finish product fully unique to theme.

If you want to get the full experience of the new website, CLICK HERE to check it out live!

Elizabeth’s love for travel began early, inspired by her father—a seasoned traveler—who dreamed of sharing all he had learned from his years on the road to help others enjoy more comfortable, well-planned journeys. Some 32 years later, after a full career in library science and well after her father’s passing, Elizabeth brought that dream to life by founding Outlander Travel. Since then, she has used her personal experience, education, and professional training to craft meaningful and memorable travel experiences for her clients. She holds a BA in Secondary English Education, an MLIS degree, and industry credentials including CLIA-Accredited Cruise Counselor certification and graduation from the College of Disney Knowledge.

Ready to up level your brand and website, or launching a new business?

In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!

Free Resources

Hold up a second lady!

Get some free goodies to launch and grow your online biz:

Attract your dream clients and look like the professional you are.

Intentional Website Planning Workshop

LET'S DO THIS

The audio training you need to create a cohesive brand

Create a Brand that Stands Out & Sells Out

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Top 3 Travel Advisor Website Mistakes to Avoid

Is your website attracting clients or driving them away? 

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Branding & Showit Websites for Women Who Want

enter for shop & services:

Polished, Professional & Profitable Businesses.

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