Mallory from Cline Travel Co. wanted her brand to have a simple yet classic and sophisticated feel. She was inspired by soft blues, muted shades, and typographic logos.
For her brand colors, we went with French blues and neutrals. The light blues create a calm, approachable, and welcoming feeling for the brand. Blues in general are related to trust, communication, and peace. The neutral colors we are using vary from a charcoal to light nudes and a camel color. These neutrals created a light and airy feel and give off a sophisticated, timeless style.
For her brand fonts, we went with a timeless serif that gives the brand that classic feel.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Mallory is not just a travel designer, she’s a dream designer. Because she knows that our travel dreams are what fuel us—through another long day at the office, a hectic round of school-sports-homework with the kids or grandkids, or that last push toward retirement so you finally have the time to travel like you’ve always wanted.
Mallory has been fueled by her own travel dreams ever since her first whirlwind trip abroad in college—and she has now marked 11 countries (and counting!) off her list.
Mallory founded Cline Travel Co. because she believes that well-planned travel is the best remedy for our often stressful day-to-day lives.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
