Caroline, the founder of The Bespoke Itinerary, aimed to create a luxurious, confident, and sophisticated brand with a light and airy aesthetic.
To achieve this vibe, we used a color palette featuring shades of blue, cream, and black as neutrals, and a peach shade to add a pop of confidence. The shades of blue create a calm, approachable, and welcoming feeling for the brand, as blue is associated with trust, communication, and peace. The combination of black and cream colors adds a touch of sophistication, glamour, and luxury to the brand, giving it a classic feel.
The logo is classic, sophisticated, and typographic, primarily using a thin, feminine serif for the main font, complemented by a clean and simple sans-serif font below. The script “the” incorporated in the logo adds an elegant design element.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Caroline has the ability to laser focus on your personal interests and passions and how to deepen them. She gets to work by designing itineraries around your desires and combines this with her insider network of international travel connections to deliver itineraries that surprise and delight. Her clients are excited by the perfectly hand-picked experiences that bring about the most enlivened versions of themselves and result in incredible connections with their loved ones. They return home with happy hearts and memories they will cherish forever.
Caroline wants to help you and your loved ones experience the magic of getting out of your everyday life and see the riches of other cultures. She enjoys planning all types of travel – all highly personalized and tailored just to you.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
