Janet, founder of Alaska Luxury Travel, wanted the brand to feel like a love letter to Alaska itself: refined and rustic in equal measure, built for adventurous dreamers who want the whole experience arranged for them with white glove care. She drew her inspiration directly from the Alaskan landscape, its forests, glaciers, and mountains, so that every touchpoint feels rooted in the place clients are about to discover.
To bring Janet’s vision to life, we developed a color palette featuring forest green, navy, dusty blue, cream, taupe, and warm brown. Forest green and navy ground the palette in nature and quiet depth, while dusty blue brings in a cool, glacier like calm. Cream lightens the mix, and taupe and warm brown add an earthy, timeless warmth throughout.
The logo centers on a mountain range crowned with a north star, rising above gently rolling water: a mark that captures the Alaskan wilderness while nodding to guidance and discovery. It’s paired with a classic serif for “Alaska” and a flowing script for “Luxury Travel,” a combination that feels both timeless and adventurous.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Janet Bowman is a luxury travel advisor and Alaska local who specializes in luxury ocean, expedition, and small-ship cruises. With a passion for adventure and immersive travel, she helps clients discover remarkable destinations from Alaska and Antarctica to Scandinavia and the South Pacific.
Janet’s personal knowledge of Alaska and expertise in luxury cruising allow her to thoughtfully match travelers with the right ship, itinerary, and experiences, creating unforgettable journeys filled with adventure, discovery, and meaningful memories.
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