In today’s episode we are hopping over to the design side of things, which is really fun change of pace from all the mindset related content that we’ve been doing a lot lately.
We’re going to be talking about color psychology and how you can use it when it comes to branding your business today.
What is Color Psychology?
Color is a powerful tool for your business!
Color has the ability to evoke certain reactions and emotions, so knowing the FEELING you want your business to have will help your color choices.
There are also so many variations of all colors to consider. Ex: it’s not enough to say all blues = calm! There are soft blues, bright blues, dark blues – all of which will create a different feeling.
I like to say, knowing the feeling you want your business to have is what’s going to be able to help guide you in making really great color choices for your business.
Color Psychology and Branding?
BLUES
Generally connected with:
Trust, Dependability, Loyalty, Security, Logic, Peace, Calm ,Easy Going
TURQUOISE & TEAL – Mix of Blue & Green
Generally connected with:
Tranquil, Stability, Optimism, Healing, Communication, Balance, Inspiration, Unique
GREENS
Generally connected with:
Health, Nature, Peace, Freshness, Growth, Prosperity, Environmentally Friendly
YELLOWS
Generally connected with:
Optimism, Warmth, Happiness, Extraversion, Welcoming, Friendliness, Caution
ORANGES: Mix of Red & Yellow
Generally connected with:
Optimism, Freedom, Motivation, Energy, Warmth, Confidence, Courage
CORALS: Mix of Pink & Orange
Generally connected with:
Energy, Confidence, Dynamic, Outgoing, Friendly, Approachable, Feminine Touch (pink)
REDS
Generally connected with:
Passion, Love, Power, Strength, Excitement, Fearlessness, Appetite, Warning
PINKS:
Generally connected with:
Feminine, Compassion, Intuitive, Sensitive, Nurturing, Love and Calm
MAGNETA: Mix of Red and Purple
Generally connected with:
Passion, Creative, Imagination, Kindness, Transformation, Spiritual, Innovation
PURPLE: Mix of Red & Blue
Generally connected with:
Wisdom, Wealth, Royalty, Luxury, Spirituality, Imagination, Fantasy
WARM NEUTRALS: Nudes, Tans, Taupes, Browns
Generally connected with:
Earthiness, Warmth, Reliability, Support, Outdoors, Conservative, Dependable
COOL NEUTRALS: Shades of Gray
Generally connected with:
Reliability, Strength, Neutrality, Solid, Intelligence, Conservative, Lack of Energy
BLACK
Generally connected with:
Protection, Dramatic, Classy, Formality, Timeless, Power, Mystery, Sophistication
WHITES
Generally connected with:
Clarity, Purity, Simplicity, Sophistication, Freshness, Innocence, Wholeness
CLICK HERE to listen to this episode on Apple Podcasts!
Are you ready to launch that new business or elevate your current brand/website? Check out Girlboss Designer services here.
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