Michelle, the founder of The Bespoke Destination, wanted a brand that would feel approachable, professional, sophisticated, and timeless. She took inspiration from a light and airy vibe and natural colors.
The brand’s color palette includes shades of blue, sage green, and neutrals. The various shades of blue aim to convey a professional, approachable, and welcoming feeling, as blue is associated with trust, communication, and peace. The neutral colors range from charcoal to light cream and taupe, creating a sophisticated and timeless ambiance. Additionally, a touch of sage green is incorporated to give the brand a natural and peaceful vibe.
The logo is designed to be sophisticated, timeless, and typographic. It features a serif font with varying letter weights, creating a high-end aesthetic. Unique design elements such as curve ligatures for the letters K and A, as well as small details like soft lines and star accents, have been added to enhance the refined and detail-oriented vibe of the logo.
Michelle founded The Bespoke Destination to give effortless vacation experiences to those who need them the most: busy professionals and families seeking quality time together, at a time in their lives when it feels impossible to be fully present.
She combines her extensive background in tourism and management with an empathetic planning approach, listening carefully to uncover what you need most out of a vacation, right now. Then, she works closely with her trusted travel partners to make it happen (so you don’t have to spend a minute planning it yourself!).
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