Kristi, the founder of Juvel Travel, desired a brand that would convey a sense of timelessness, sophistication, and luxury. She drew inspiration from softer colors that create a light and airy feel.
To achieve this, we utilized a color palette consisting of shades of blue and cool neutrals. The shades of blue create a calm, approachable, and welcoming feeling for the brand, as blue is associated with trust, communication, and peace. The neutral colors we used vary from charcoal to cream. These neutrals give the brand a light and airy feel and enhance the sophisticated and luxurious vibe.
The logo is sophisticated and timeless, featuring an abstract mountain symbol. We achieved a modern and luxurious feel by using a sans-serif font with varying weights, which is balanced by a clean and modern sans-serif font below. The resulting combination of fonts and symbol is visually unique and compelling, creating a strong brand identity.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Kristi is a Wedding Venue Director turned Founder and Designer of a bespoke boutique travel planning company, Juvel Travel. With a wealth of connections and relationships within the luxury hospitality industry, including high-end hotels, private car services, and expert private guides, her mission is to serve busy professionals, entrepreneurs, and executives as their trusted source for travel inspiration, expert designers, and dedicated travel partners.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
