Jackie DeCristoforo, the founder, wanted a brand that conveyed professionalism, confidence, and approachability. She drew inspiration from a coastal and natural vibe.
To bring her vision to life, we selected a color scheme that included shades of blue, sea green, black, and light neutrals. The various shades of blue give the brand a welcoming and professional feel. The black adds a touch of sophistication and elegance to the palette. The light neutrals enhance the timeless and classic feel of the brand. Additionally, sea green helps to promote fitness and holistic health, while also boosting the brand’s confidence.
For the typography, we went with a serif font with varying thicknesses to create a timeless appearance.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Jackie was in the fitness and health world for years. She went to college for Exercise and Sports Science, got certified as a Personal Trainer and as a Strength and Conditioning Specialist, and quickly followed that up by landing a job at the fanciest gym in Orange County, California.
Her program is designed for even the busiest people to make wildly effective shifts that start by rewiring your mind, so healthy habits can take root as part of who you are and transform your wellbeing from the inside out.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
