Megan, the founder of Bella Vita Travels, envisioned a rebrand that embodies an approachable, timeless, and professional vibe. She drew inspiration from a Mediterranean color palette and editorial typography.
To bring her vision to life, we selected a color palette featuring shades of blue, terracotta, and classic neutrals. The blue shades symbolize professionalism and trust, contributing to a timeless feel. The addition of terracotta introduces a confident touch to the brand. The neutrals vary from black to tan to soft cream, creating a luxurious and sophisticated vibe.
The logo is designed to convey sophistication, with a focus on editorial typography and a monogram symbol inspired by the previous branding. We opted for a modern editorial serif font with varying letter weights for the main logo, achieving a high-end aesthetic.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
A Southern California native, Megan grew up in Laguna Beach and attended the UCLA. She spent 15 years in the event marketing & promotion business working for MTV, Elektra Records and Sony Pictures. Megan moved to Italy in 2004 to learn the language and work in a local B&B. After learning everything she did not want to do (!), she started a small Italian concierge service that over the course of the next few years snowballed into what is now Bella Vita Travels. Megan oversees sales and marketing and the “big picture” of business development/strategy for the company.
Off-duty activities include finding a sublime cappuccino (and a view to go with it!), swimming in the Med, yoga, and being a “basketball” mom to her and Luigi’s son, Pietro.
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