Belinda, the founder of Eckols Travel, wanted her brand to convey a professional, soft, and timeless impression. She sought inspiration from nature’s colors and sophisticated typography.
To achieve this, we opted for a color palette featuring navy, sage, blush, and neutrals. Navy connotes professionalism, approachability, and timelessness, while a light sage shade brings an elegant, natural vibe. A touch of blush lends a subtle hint of femininity to the brand. The use of neutral shades, including charcoal black, tan, and light cream, reinforces the brand’s soft and timeless feel.
The logo exudes a professional and elegant appearance, with a classic and modern monogram emblem placed at the center. The main serif font has varying weights within the letters, creating a sophisticated and timeless impression. It is well-balanced by the clean and modern sans-serif font below.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Belinda Eckols is a mom to two, a Texas native, and a “connector” who loves to strike up conversations with strangers. Belinda founded Eckols Travel for travelers who are also seeking more authenticity on their vacations—but who don’t want to give up comfort (and a little pampering!) to find it. Instead, the Eckols Travel team will infuse your itinerary with both. Through Belinda’s industry connections, she’ll match you with local-led experiences that leave you saying, “I can’t believe we got to do that!”. They’ll balance that with plenty of free time to discover on your own, so you can follow your own thread.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
