WELCOME TO THE BLOG

I'm Kristin Richards

What's up Girlfriend!

Owner of In Flow Design Co. We help brave women combine design and marketing to build meaningful brands online, so they can make an incredible living doing what they love.


OUR FAV TOOLS

01.

Honeybook

Our fav project & client management software.
Get 50% off your first year!

CHECK IT OUT

02.

Acuity

The calendar we use to schedule calls with clients around the globe. Try it FREE for 30 days!

CHECK IT OUT

03.

Tailwind

Pinterest is our #1 traffic referrer!
Tailwind is the perfect scheduler to save you TONS of time.

CHECK IT OUT

CHECK OUT SERVICES

ACCESS THE WORKSHOP

It's time to attract your dream clients, grow your audience and look like the professional you are.

Need Help Planning & Launching Your Site?

Website Planning Workshop

Grab our client-tested, step-by-step website launch checklist:

Website Templates for Women Coaches & Personal Brands

SHOP COACHING TEMPLATES

Travel Advisor
Website Templates

SHOP TRAVEL TEMPLATES

Steal ALLL our branding, design and marketing secrets!

GRAB IT NOW

This is the same process we use with our website design clients - in a handy dandy free checklist.

ONLINE COURSES

Signature on-demand courses to level-up your marketing game and grow your business online.

Bold & Luxe Showit Website Design for Luxury Travel Advisor | Sterling Journeys

We’re thrilled to unveil the stunning new Showit website for Sterling Journeys, a boutique luxury travel agency renowned for crafting custom, transformative travel experiences around the globe.

Fun fact — we originally designed Sterling Journeys’ first website years ago on WordPress! When it was time for a fresh, elevated look, Lise-Marie returned to us to rebuild her site on Showit, leveraging our Lisbon Travel template, available HERE in the In Flow Design Co. shop.

The new site reflects Sterling Journeys’ dedication to luxury, personalization, and unique travel storytelling. From seamless navigation and bold visual design to rich imagery that transports you to destinations near and far, every detail was curated to inspire and engage travelers seeking once-in-a-lifetime adventures.

Whether travelers are seeking luxury European escapes, immersive cultural journeys, or private adventure travel, the refreshed website communicates Sterling Journeys’ commitment to curating journeys that are as unique as each client.

Want to see the full refreshed experience? CLICK HERE to check it out live!

Sterling Journeys founded by is a boutique luxury travel agency that designs personalized, transformative itineraries for discerning travelers. With over 15 years of expertise, they curate seamless experiences — from five-star hotels and private safaris to luxury cruises and cultural immersions — infused with exclusive perks, VIP access, and meticulous attention to detail that turns travel into something truly extraordinary.

Ready to up level your brand and website, or launching a new business?

In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!

Free Resources

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Attract your dream clients and look like the professional you are.

Intentional Website Planning Workshop

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The audio training you need to create a cohesive brand

Create a Brand that Stands Out & Sells Out

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Top 3 Travel Advisor Website Mistakes to Avoid

Is your website attracting clients or driving them away? 

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Branding & Showit Websites for Women Who Want

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Polished, Professional & Profitable Businesses.

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