Ursula and Rob, the founders of Manta Holistic Fitness, aimed for a brand that combines both feminine and masculine energy while exuding a calming and approachable vibe. They found inspiration in the manta ray and modern typography.
To achieve their vision, we chose a color palette consisting of navy blue, teal, gold, and neutrals. Navy blue was chosen for its representation of professionalism and trust. Teal is linked to creativity, revitalization, and intuition, while also reflecting the deep colors of the ocean. Gold adds a touch of energy and color compared to the blue shades. Black and sand were added to balance the bolder colors and give the brand a strong, clean look.
The logo design showcases a manta ray illustration that is incorporated behind the business name. The typography used in the logo is a bold and modern sans serif that brings a unique and edgy feel to it.
Ursula is a certified personal trainer, group fitness trainer, Kundalini yoga teacher, motivator and boy mom who’s got degrees in psychology and mental health counseling. For over a decade, Ursula has been supporting clients to find strength in their struggles, set boundaries, exercise to feel good and give them the tools to prosper physically, mentally and spiritually.
Rob is a Certified Personal Trainer, Certified Strength and Conditioning Coach, and Certified Integrative Trauma coach. As a former collegiate and league level rugby athlete for over 10 years, physical fitness has always played an important role in his life. He is dedicated to empowering clients with the skills to build a resilient body and improved mindset, living a more fulfilling life.
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