John, the founder of Voilà Luxury Travel, had a vision of creating a brand that radiates sophistication, luxury, and professionalism. His inspiration came from Paris and the vibrant colors of summer.
To achieve the desired look, we opted for a color palette comprising of shades of blue, burgundy, rust, green, and cream. Blue is known for its association with professionalism, trust, and a relaxed feel. The earthy tones of green and rust add a natural element while the cream shade balances the other colors and gives a classic, timeless touch. Burgundy adds a rich and luxurious feel to the brand.
The logo’s main focus is the intricate door illustration, which is a modern take on the old-world doors you can find during travels across the globe. The font used is a clean, simple, and modern sans-serif, with an accent over the A to give a subtle French reference.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
John is a former financial advisor-turned-travel pro who has a deep affinity for good food and wines, all things French, and crafting seamless-from-start-to-finish vacations for his clients.
Whether traveling for work or for pleasure, he always sought out the uncommon experiences that turn a trip into a true journey. He aims to do the same for his clients today.
Before founding Voilà, John was a CERTIFIED FINANCIAL PLANNER™ for 10+ years. While he often longed for more vacation time (France was always calling!), he’s grateful for his career in financial services as it allowed him to hone his analytical skills, meticulous attention to detail, and drive to safeguard his clients’ investments.
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