Mary, the founder of Polaris Point Travel, aimed to create a brand that was both professional and approachable. She drew inspiration from tropical jewel tones and wanted her brand to emphasize sustainable travel.
To bring her vision to life, we selected a color palette that includes shades of teal, purple, olive green, classic neutrals, and metallic gold. The teal conveys a sophisticated presence and symbolizes communication. The olive green represents sustainability, while the purple and metallic gold add a touch of luxury. The classic neutrals enhance the brand’s sophisticated feel and balance out the bolder jewel tones.
The logo is designed to be both sophisticated and professional, prominently featuring a compass symbol drawn from the original branding. The main font in the logo is a high-end serif typeface with varying weights within the letters, conveying sophistication. This is paired with a clean, modern sans-serif font for the tagline below.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Mary Gore understands just how busy life can get—you’re juggling a demanding career, family responsibilities, and everything else life throws your way. Polaris Point Travel was created to help people like you who crave meaningful, fun and rejuvenating travel experiences but don’t have the time to sift through endless options or handle all the details.
Travel has been one of the most rewarding investments she has made—for her family, with her friends, and for her own health and well-being. She understands how challenging it can be to carve out time for yourself amidst a busy life. Having experienced the feeling of being pulled in countless directions, knowing a break was needed but lacking the time or energy to plan it, she created Polaris Point Travel to take that burden off others’ shoulders. Drawing from her firsthand experience, she understands the need for a seamless, stress-free getaway that allows you to truly unwind and reconnect with what matters most.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
