Curated Travel Partners founder, Patricia, desired a rebrand that would communicate sophistication, luxury, and confidence while also maintaining a light and airy vibe.
To achieve this aesthetic, we selected a color palette that includes navy, softer shades of teal, classic neutrals, and a metallic copper accent. The navy brings a sense of richness and professionalism to the brand, while the shades of teal represent communication. The metallic copper adds a touch of luxury and symbolizes confidence. The classic neutral shades vary from black to taupe, to cream, and help to give the brand a classic feel.
The logo is designed to be luxurious, sophisticated, and typographic, featuring a serif font with varying letter weights that create a high-end feel as the main font, complemented by a modern and clean sans-serif font below. Additionally, the logo incorporates a monogram symbol with a script accent detail, enhancing the sophisticated and detail-oriented vibe of the logo.
You can check out the branding and website by clicking here.
Patricia founded Curated Travel Partners to give travelers two things: greater access, and greater ease.
And that only comes from who you know. Patricia and her team have cultivated relationships with the very best travel brands and suppliers worldwide to elevate your journey. These are the local guides, safari outfitters, boutique properties, and cultural experts who can open doors for you—and make sure the red carpet is rolled out before you arrive. As your advisor, her job is to give you a luxury VIP experience, even if you go far off the beaten path.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
