Meg, the founder of Meg Zimpfer Travel, desired a brand that exuded sophistication, timelessness, glamour, and a natural feel. Her inspiration stemmed from organic colors and a natural vibe.
To achieve this, we utilized a color palette that included lavender, dark green, black, and warm neutrals. The color green is associated with nature and growth, allowing for a connection with the natural landscapes of travel and adventure. The use of lavender in the palette creates a sense of luxury and sophistication. Black and the warm neutral shades ground the palette, creating a classic and timeless vibe.
The logo boasts a timeless and sophisticated design. It predominantly features a serif font, with varying weight within the letters, that creates a luxurious feel. To complement the serif font, we added a legible script font below for the word “travel”. Additionally, we incorporated subtle design details, such as a tagline and a small geometric lotus flower, which subtly represents Meg’s spiritual and yoga background.
As a former three-time D-1 National Champion athlete and current certified yoga instructor, Meg knows just how important it is to take care of your mind, body, and soul. But as a mom, wife, and breast cancer survivor, she also knows that life doesn’t always make that easy!
She founded MZT because she firmly believes that travel is our chance as women to carve out the time and space we need to recalibrate. When you’re already wearing too many hats, though, adding “travel advisor” to your precariously perched pile is the last thing you have time for. So instead, you can leave it all to her.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
