Natalyn from Natalyn’s Luxury Travel, wanted her brand to exude luxury while still being approachable and professional. Her inspiration came from a beachy, ocean vibe and elegant typography.
To achieve this, we chose emerald green, teal, gold, and varying neutrals ranging from cream to black as the brand’s color palette. The emerald green adds richness and boldness to the brand, while the teal shade symbolizes communication and creativity. The pop of metallic gold adds confidence and glamor to the brand. The black and lighter neutral shades balance out the bolder colors and create a classic, professional feel for the brand.
The logo is a combination of glamour, and professionalism, and features a mandala symbol. The main logo font has a serif font with varying weights in the letters, creating a high-end sophisticated feeling, while the hand-written, clear, legible script font below balances it out, making it feel more approachable.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Natalyn Sofola is a travel junkie who’s been planning trips professionally for clients since 2006. Growing up, her father served in the Air Force, which meant they moved around a lot, all over the world—from Alaska to the Philippines. Every time they packed up, she hated leaving all her family and friends behind. For her, travel just meant more loneliness.
Eventually, she turned her attitude around and started looking forward to making new friends and embracing new cultures. And when she grew up, she started to see how travel can actually be the ultimate way to combat loneliness.
In fact, she thinks it’s the BEST way to build lasting bonds and bring people together. She began planning milestone travel celebrations for her own family and friends, and they make up her very best memories—including her mother’s 60th birthday aboard a cruise through Hawaii, her friend’s 50th in Cancun where they all color coordinated in pinks and took the cutest professional pics on the beach, and her own big birthday bash in Dubai, where they trekked through the desert on camels, rode ATVs across sand dunes, and took in the city’s twinkling lights on a special dinner cruise.
Today, she wants to give the gift of cherished time together to her own clients.
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