Kim, the founder of Sola Travel Coaching, envisioned a brand that feels natural, approachable, and timeless. Her inspiration drew from modern typography paired with a clean, refined aesthetic.
To bring this vision to life, we developed a color palette featuring shades of blue, navy, sage green, and classic neutrals. The navy and blue tones create a professional and classic foundation, while the sage green introduces an earthy softness that reinforces the brand’s natural feel. The classic neutrals balance the palette, creating a warm and welcoming overall vibe.
The logo is classic in style and features a hand-drawn symbol of a path and sun, referencing guidance and direction. The hand-drawn element adds an approachable, personal touch. The primary typography is a serif font with distinctive ligatures that elevate the design, complemented by a clean and modern sans serif font for balance.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Kim Parker is the founder of Sola Travel Coaching and an experienced solo traveler who discovered the transformative power of traveling alone during a major life transition. After completing a solo pilgrimage on the Camino de Santiago and spending months exploring Spain and Portugal, she began helping other women travel with confidence, intention, and self-reflection. Through her coaching, Kim guides women to find personal growth and deeper meaning through solo travel.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
