Janet, the founder of Salty Soul Voyages, envisioned a brand that feels approachable, timeless, and relaxed while still maintaining a sense of understated luxury. She drew inspiration from modern typography and a color palette rooted in the ocean and the natural world.
To bring this vision to life, we created a refined color palette of navy, soft blue, teal, warm neutrals, and metallic gold accents. Navy and light blue establish a classic, professional foundation, while teal adds clarity and sophistication. Metallic gold introduces a subtle touch of luxury, and the warm neutrals balance the palette, bringing depth and refinement to the overall brand.
The logo reflects this same balance of classic and luxurious design. A compass symbol nods to the explorer at heart, capturing the spirit of discovery and travel. The primary logo features a clean, modern sans serif font, paired with an organic script that evokes the feeling of handwritten travel notes, like journaling memories along the journey.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Janet is the founder of Salty Soul Voyages and a passionate explorer of the world’s oceans. With decades of personal travel experience, including over 35 cruises and 450 scuba dives, she specializes in designing unique, expedition-style voyages. Inspired by transformative adventures in remote destinations like Svalbard, Janet helps travelers experience extraordinary journeys at sea with ease and comfort.
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