We’re bringing back one of our most-loved episodes: Using Color Psychology in Your Branding. If you missed it the first time—or just need a refresher—this conversation is packed with insightful tips on how color impacts your brand’s identity, audience perception, and overall vibe. It’s just as relevant today as when it first aired, and we think you’ll get just as much value out of it the second time around.
What is Color Psychology?
Color is a powerful tool for your business!
Color has the ability to evoke certain reactions and emotions, so knowing the FEELING you want your business to have will help your color choices.
There are also so many variations of all colors to consider. Ex: it’s not enough to say all blues = calm! There are soft blues, bright blues, dark blues – all of which will create a different feeling.
I like to say, knowing the feeling you want your business to have is what’s going to be able to help guide you in making really great color choices for your business.
Color Psychology and Branding?
BLUES
Generally connected with:
Trust, Dependability, Loyalty, Security, Logic, Peace, Calm ,Easy Going
TURQUOISE & TEAL – Mix of Blue & Green
Generally connected with:
Tranquil, Stability, Optimism, Healing, Communication, Balance, Inspiration, Unique
GREENS
Generally connected with:
Health, Nature, Peace, Freshness, Growth, Prosperity, Environmentally Friendly
YELLOWS
Generally connected with:
Optimism, Warmth, Happiness, Extraversion, Welcoming, Friendliness, Caution
ORANGES: Mix of Red & Yellow
Generally connected with:
Optimism, Freedom, Motivation, Energy, Warmth, Confidence, Courage
CORALS: Mix of Pink & Orange
Generally connected with:
Energy, Confidence, Dynamic, Outgoing, Friendly, Approachable, Feminine Touch (pink)
REDS
Generally connected with:
Passion, Love, Power, Strength, Excitement, Fearlessness, Appetite, Warning
PINKS:
Generally connected with:
Feminine, Compassion, Intuitive, Sensitive, Nurturing, Love and Calm
MAGNETA: Mix of Red and Purple
Generally connected with:
Passion, Creative, Imagination, Kindness, Transformation, Spiritual, Innovation
PURPLE: Mix of Red & Blue
Generally connected with:
Wisdom, Wealth, Royalty, Luxury, Spirituality, Imagination, Fantasy
WARM NEUTRALS: Nudes, Tans, Taupes, Browns
Generally connected with:
Earthiness, Warmth, Reliability, Support, Outdoors, Conservative, Dependable
COOL NEUTRALS: Shades of Gray
Generally connected with:
Reliability, Strength, Neutrality, Solid, Intelligence, Conservative, Lack of Energy
BLACK
Generally connected with:
Protection, Dramatic, Classy, Formality, Timeless, Power, Mystery, Sophistication
WHITES
Generally connected with:
Clarity, Purity, Simplicity, Sophistication, Freshness, Innocence, Wholeness
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