Angela and Lee, the founders of Heirloom Journeys, aimed to create a brand that feels timeless, strong, and powerful. They drew inspiration from their favorite colors and those found in nature.
To achieve this vision, they selected a color palette that includes rich navy, teal, orange, gold, and classic neutrals. The navy shades convey professionalism and evoke a timeless essence. Teal symbolizes communication, while orange adds a welcoming touch and injects confidence into the brand. Gold provides a hint of luxury, and the classic neutrals—black and cream—enhance the overall classic feel.
The logo is designed to be both classic and timeless, featuring a symbol that incorporates the letter “H” along with an abstract hourglass design woven within it. The main font used in the logo is a bold serif typeface that conveys strength and power. This is paired with a clean, modern sans-serif font for the tagline below.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Angela and Lee Alessi are a husband-and-wife team who started Heirloom Journeys out of a shared passion not just for travel—but for helping others make the absolute most of their precious time on earth. They met later in life, in 2016, when they both had their own established careers and their own children. More than anything, they wanted their children to be rich in memories and rich in experiences. They wanted to show them that there was so much more to life than chasing the dollar. Heirloom Journeys is their effort to help others walk a different path as well. Their clients come to them because they also believe there’s no greater legacy to leave their loved ones than time well spent, together. They want to leave behind memories that never expire.
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