Julia, the founder of Inspire World Travel, envisioned a brand that balances calm, trust, and sophistication while also inspiring excitement, intrigue, and enthusiasm.
To bring her vision to life, we chose a color palette that features various shades of blue and green, complemented by a range of classic neutrals. The blue shades evoke professionalism and a sense of luxury, while the green shades symbolize nature and contribute to a modern aesthetic. The classic neutrals, ranging from black to taupe, provide balance to the bolder hues and reinforce the sophisticated look.
The logo is designed to be luxurious and sophisticated, incorporating a map pin symbol detailed with a unique pattern. The main font is a modern, high-end sans-serif font with varying weights within the letters, paired with a clean sans-serif font for balance.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Julia has been incredibly lucky to have visited or lived in dozens of countries around the world. She loves sharing her passion for experiencing different cultures and stunning landscapes with other curious travelers. In 2016, she founded her travel agency to do just that: Inspire World Travel. In her previous career in international public health, she planned trips for and accompanied VIPs to such far-flung places as Zambia, Bolivia and China. Her clients are sophisticated and inquisitive. They’re interested in special experiences and creating lifelong memories. With her extensive network of top luxury travel partners, they create bespoke journeys that are anything but ordinary.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
