Jack, the founder of Blue Diamond Luxe Travel, wanted a brand that emanated sophistication, luxury, and a modern aesthetic. He drew inspiration from modern typography and a minimalistic approach.
To achieve this, we used a color palette consisting of shades of blue, gold, and cool neutrals. The incorporation of blue conveys professionalism and sophistication while also maintaining a relaxed ambiance. The addition of gold brings confidence and luxury to the brand. The cool neutral tones give a feeling of reliability and create a modern and clean aesthetic for the brand.
The logo design is both modern and sophisticated, featuring an interlocking monogram symbol. The primary font used in the logo is a sans-serif font with varying weights, giving it a luxurious and high-end feel. This font is complemented by a clean and minimal sans-serif font below.
Before joining the travel industry, Jack spent years working in wealth management. He understands the importance of safeguarding your investments, and he views your time spent on travel as an investment worthy of expert care. Jack is also an adventure travel junkie who always prefers out-of-the-box methods over “standard procedure.”
Through Blue Diamond Luxe Travel, his team combines a careful attention to detail with a creative, offbeat design approach to give their clients exceptional journeys, every time.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
