Elysian Escapes’ founder, Michelle, desired a brand that exuded professionalism, luxury, and approachability. She found inspiration in jewel tones and sophisticated typography.
To achieve the desired aesthetic, we chose a color palette consisting of shades of green, navy, gold, and cream. The darker shades of green and navy lend the brand an air of richness and professionalism, while the gold adds a touch of luxury and symbolizes positivity and confidence. The cream shade balances out the palette and imbues the brand with a classic feel.
The logo is both luxurious and modern, with a timeless quality. The serif font imparts a high-end, professional feel, while the large script “E” adds an extra layer of luxury, sophistication, and confidence to the design.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Michelle Gordon founded her luxury travel agency to allow clients to explore the world with confidence and take the guesswork out of the planning process.
With over 15 years’ experience, she brings passion and expertise to every itinerary she creates. Michelle takes the time to get to know YOU and your individual preferences and needs upfront, so she can make thoughtful recommendations and suggestions.
Each traveler is unique, and she believes each itinerary should be as well!
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
