Sarah, the founder of Harrington Luxury Travel, wanted a brand that would exude glamour, modernity, luxury, and approachability. She took inspiration from modern typography.
To achieve this, we used a color palette featuring shades of teal, warm neutrals, black, and a pop of pink. Teal is associated with communication and adds a modern vibe to the brand. The warm neutrals balance the bolder shades and create a timeless feel for the brand. Black evokes a sense of luxury and sophistication, while pink adds a touch of femininity and confidence.
The logo has a luxurious design, featuring a modern script monogram emblem. The main serif font used in the logo has varying weights within its letters, giving it a high-end and timeless look. This design is complemented by the clean and modern sans-serif font used below the main serif font.
Sarah founded her own travel agency because she didn’t want all the confusion to get in the way of having a good time, together. As a frequent traveler herself, she knows that planning travel these days IS confusing—pouring over online reviews, figuring out which properties can fit your group, wondering whether the current Instagram hotspot is on point or overhyped … you get the picture.
As your travel advisor, Sarah cuts through all the time-consuming clutter for you. That way, all you have to do is savor a standout trip—where every element is designed to thrill your group.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
