WELCOME TO THE BLOG

I'm Kristin Richards

What's up Girlfriend!

Owner of In Flow Design Co. We help brave women combine design and marketing to build meaningful brands online, so they can make an incredible living doing what they love.


OUR FAV TOOLS

01.

Honeybook

Our fav project & client management software.
Get 50% off your first year!

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02.

Acuity

The calendar we use to schedule calls with clients around the globe. Try it FREE for 30 days!

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03.

Tailwind

Pinterest is our #1 traffic referrer!
Tailwind is the perfect scheduler to save you TONS of time.

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CHECK OUT SERVICES

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It's time to attract your dream clients, grow your audience and look like the professional you are.

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Website Templates for Women Coaches & Personal Brands

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This is the same process we use with our website design clients - in a handy dandy free checklist.

ONLINE COURSES

Signature on-demand courses to level-up your marketing game and grow your business online.

Misconceptions About Working with a Designer

#1: You can get started designing right away.

  • Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar.
  • There is also prep work needed before being able to get started anyways, so this wait time comes in handy.
  • The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots.

#2: A designer provides the writing for the website for you.

  • This is a totally different skillset! It’s like going to an apple tree expecting to pick apples AND oranges.
  • Unless the design agency has an in-house copywriter, the client is expected to provide the writing for their website.
  • You can choose to write this yourself, or hire a copywriter.
  • This is the biggest pieces of the prep work, BEFORE you begin designing, and why the wait period to get started is really helpful.

#3: You should wait until you have everything together to find a designer.

  • Because there typically is a waiting period to get on a designer’s calendar, if you want until you have EVERYTHING ready to contact a designer – you are going to be waiting even longer to launch your website.
  • It’s best to get in touch with a designer when you’re in the earlier planning stages.
  • Having this conversation will also have you more easily prepare what’s needed for the project.

#4: The designer handles everything and you can have almost no involvement.

  • It is 100% true that hiring a designer WILL save you tons of time/energy since they are doing a lot of the heavy lifting for you.
  • BUT – you are needed as an active participant in your project to create a successful result and launch.
  • Beyond the prep work period, once the project begins the clients is needed for revision feedback and any missing items needed to complete the project.
  • The biggest project staller will be a client who doesn’t create the time to be present and involved in their project.

#5: Providing feedback when you don’t like something is a “bad” thing

  • Our #1 goal is for you to LOVE your brand and website!
  • We are here to do whatever we can to help accomplish that, so we WANT to know what you honestly think
  • Revisions is part of the process
  • Sometimes things flow easily with minimal feedback, and other times it might take a little bit more to get to that desired end result
  • We want to better understand your taste, so we can make whatever adjustments we need to create your vision

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