Dipti, the founder of Diya Vacations, aimed to create a brand that felt luxurious, classic, and sophisticated. She drew inspiration from colors found in sunsets and sunrises.
To bring her vision to life, a color palette featuring shades of purple, gold, coral, and classic neutral tones was chosen. The shades of purple and gold represent and create a luxurious vibe. The coral adds a touch of confidence to the brand, and the classic neutrals balance out the bolder colors in the palette while enhancing the sophisticated feel.
The logo was designed to be sophisticated and luxurious, featuring a seamlessly integrated abstract flame symbol to represent light and tie in the brand’s tagline. The choice of a serif font adds an extra layer of sophistication, with varying weights within the letters and distinctive ligatures contributing to an overall high-end aesthetic.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Dipti founded Diya Vacations after a long career in the world of leisure and corporate travel, serving high-net-worth clients from Mumbai to Milwaukee. Today, Diya Vacations represents a more personal endeavor. Her goal is to help families and travelers of all stripes to be able to connect more deeply with the destinations they visit, and more deeply with one another, on travel experiences that spur transformation. She knows all too well what happens when you put off your travel dreams—so she’s here to ensure you realize them today. With her background in luxury travel, she aims to show you that adventure, immersion, and pampering refinement all have a place on your escape.
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