Cary Huggard, founder of Huggard Travel, envisioned a brand that feels sophisticated and approachable rather than exclusive or flashy: refined and confident, yet warm enough that every traveler feels genuinely known. He drew his inspiration from the quiet elegance of well-loved places, blue doors on old Parisian streets, candlelit dinners, and the kind of detail that rewards a closer look rather than shouting for attention.
To bring Cary’s vision to life, we developed a color palette featuring deep navy, dusty blue, burgundy, gold, rich brown, and soft cream. Navy and dusty blue bring trust, calm, and quiet dependability, while burgundy adds passion and depth. Gold and rich brown ground the palette with earthy reliability, and a soft cream balances the bolder colors in the palette.
The logo centers on a crowned crest wrapped in delicate scrollwork, with an elegant H monogram at its heart: a heraldic mark that feels established and personal rather than corporate. The primary typography is a serif font with a classic and traditional feel, paired with a clean sans serif font below for a refined, timeless aesthetic.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Cary Huggard, founder and travel advisor at Huggard Travel, brings a natural curiosity, service-first approach, and extensive travel experience to every journey she designs. Before founding Huggard Travel, her career in sports medicine took her around the world, from Germany and Europe to China and Mongolia.
Today, Cary draws on nearly 30 countries of personal and family travel experience to create thoughtfully curated trips that are deeply personal, seamless, and tailored to each client. Her goal is to be more than a travel advisor, becoming a trusted partner for a lifetime of well-planned adventures.
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In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
