Amy Lee, founder of Hartwell Travel Co., envisioned a brand that would set her apart from the typical travel agency, one built on thoughtful expertise, refined luxury, and genuine relationships. She wanted every client to recognize Hartwell Travel Co. as a trusted advisor, someone who researches every detail and designs each journey with intention and care.
To bring Amy’s vision to life, we developed a color palette featuring deep charcoal grey, dusty blue, and soft blue-grey alongside warm ivory, soft greige, and a touch of blush pink. Charcoal grey grounds the palette with quiet confidence, while dusty blue and blue-grey bring a calm, timeless elegance. The warm neutrals keep things approachable, and the blush pink adds a gentle, refined softness.
The logo pairs an elegant HT monogram with a delicate script wordmark, framed by a circular badge reading “The Art of Thoughtful Travel” for a boutique, sophisticated feel. We chose a thin, feminine serif font for the main logo font, paired with the italicized version for a refined and editorial finish.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Amy Lee is the founder of Hartwell Travel Co., creating thoughtfully designed, personalized journeys that inspire connection, discovery, and unforgettable memories. As a former teacher, mom of three, and passionate traveler, Amy brings a warm, detail-oriented approach to every trip she plans. She takes the time to understand each client’s travel style and vision, crafting meaningful experiences that make every journey feel truly personal.
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In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
