Kelley and Julian, the founders of Magadan Dream Travel Experience, envisioned a brand that embodies luxury and femininity while balancing professionalism with warmth. They drew inspiration from the colors found in sunsets and the Caribbean.
To bring their vision to life, we selected a color palette that includes shades of teal, magenta, pink, and classic neutrals. The shades of teal are associated with communication and creativity, giving the brand a professional yet welcoming vibe. The neutral tones evoke a sense of reliability and comfort, making the brand inviting and approachable. Black adds a level of luxury, while the magenta and pink colors introduce a touch of femininity.
The logo has been designed to reflect both professionalism and luxury, featuring a palm tree and beach scene to reference the types of locations the business specializes in. We chose a serif font for the main logo font, incorporating varying thicknesses and ligatures to achieve a high-end aesthetic. This was complemented by a calligraphy script font.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
As parents to six girls, Kelley and Julian Magadan know how important it is to create lasting memories with family, and that’s exactly what they’re here to help you do! For 2 years they’ve had the privilege of helping countless families, friends and couples enjoy unforgettable vacations. When you choose to work with them, you’re choosing a team that’s dedicated to making your vacation dreams come true. From booking the perfect destination to securing the best prices and personalized experiences, they take the stress out of planning, so you can focus on enjoying your getaway.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
