Ashley, who is the founder of Carlson Travel Co. wanted a brand that would feel timeless, elegant, and sophisticated. She drew inspiration from softer colors that have a light and airy feel.
To achieve this, we used a color palette featuring shades of blue, neutrals, and a soft pink shade to add a touch of femininity. The shades of blue create a calm, approachable, and welcoming feeling for the brand, as blue is associated with trust, communication, and peace. The neutral colors we are using vary from charcoal to cream. These neutrals give the brand a light and airy feel and enhance the sophisticated and chic vibe.
The logo is designed to be clean, sophisticated, and typographic, featuring a thin, feminine serif font as the main font. This serif font lends a timeless quality to the logo and makes it approachable. We also incorporated a monogram symbol into the design, which enhances the elegant and detail-oriented vibe of the logo.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Ashley Carlson founded Carlson Travel Co to help busy parents take the world-class vacations they’ve earned—the kind full of eye-opening, heart-warming connections at every turn.
She is a mom to three boys, a former teacher, an inveterate Italy lover—and your key to your family’s next best vacation. She loves working with busy parents because she is one herself, and she understands just how important a vacation is.
Through Carlson Travel Co, her job isn’t just to take all the travel planning off your hands but it’s to ensure that your travel experience is full of authentic, soul-stirring connections.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
