Weindling World Travel, founded by Barbara, sought a brand that embodies sophistication, luxury, professionalism, and an eclectic vibe.
To achieve this vision, we selected a color palette that includes blue, red, green, black, and warm neutrals. The blue adds a sense of richness and professionalism, while the pop of red represents passion and confidence. Green connects to nature, and the classic neutral shades, ranging from black to tan to cream, contribute to a classic feel for the brand.
The logo is designed to be luxurious yet approachable and features a serif font with varying letter weights that create a high-end appearance. A ligature within the “W” adds an extra touch of sophistication, while a small compass symbol pays tribute to the travel industry.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Barbara Weindling has been designing bespoke vacations—with a focus on family and active + adventure travel—since 2016. Herlove of travel began long before she joined the travel industry. A native New Yorker, she has lived abroad in Europe, traveled throughout Asia frequently for work, and made time to explore 30+ countries around the world—often with her husband and son along.
Today, through Weindling World Travel, she applies her extensive personal and professional travel experience to creating vacations for her clients who want to save time, minimize stress, and create souvenir memories they will treasure for years to come.
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