Elisha, the founder of Moments That Matter By Elisha, envisioned a brand that exudes luxury, approachability, and confidence. She drew inspiration from an earthy, warm, and inviting aesthetic.
To bring her vision to life, we selected a color palette featuring shades of olive green, chocolate brown, blush, and warm neutrals. The olive green symbolizes nature, while the chocolate brown conveys dependability, creating a sense of reliability. The touch of blush adds femininity and softness to the brand, and the warm neutral colors contribute to a welcoming vibe.
The logo is designed to be both timeless and typographic. The primary font used is a serif typeface, which features varying weights that enhance the high-end vibe. This is complemented by a calligraphy script font, which gives the appearance of a signature for Elisha’s name.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.



Elisha Pursley is a modern travel advisor here to help families tackle an age-old problem: finding quality time together, when time always seems to be in short supply. As a mom herself, Elisha knows how our busy day-to-day lives leave little room for real bonding—with your kids, and with one another. Today, she provides travel design that takes all the planning off your plate, freeing you up to simply have the time of your lives, together. Elisha believes every family deserves the same—and that’s why she started Moments That Matter by Elisha.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!