Kelli, the founder of Curated Travel Studio, envisioned a brand that feels confident, sophisticated, and professional. Her inspiration was rooted in a love of neutral tones and elevated editorial typography.
To bring this vision to life, we created a refined color palette featuring rich chocolate brown, black, olive green, warm neutrals, and metallic gold. The chocolate brown adds depth and richness, while the olive green introduces an earthy, grounded element. Black and warm neutrals enhance the overall sophistication of the brand, and metallic gold adds a subtle touch of luxury and confidence.
The logo feels modern and refined, centered around an intertwined monogram with uniquely arranged letterforms. The primary typography is an editorial-style serif with varying weights, creating a high-end aesthetic, and is paired with a clean, modern sans serif font for balance.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Kelli is the founder and creative force behind Curated Travel Studio, where she designs bespoke travel experiences that feel personal, seamless, and unforgettable. With more than a decade of professional travel planning experience and a background in human resources that sharpened her empathy and communication skills, Kelli has a unique ability to understand her clients deeply — not just where they want to go, but why.
For Kelli, travel is more than sightseeing — it’s a chance for transformation. She collaborates closely with exclusive travel partners to unlock extraordinary and luxurious experiences, passing on VIP perks while handling every detail so clients can escape and immerse themselves fully in their destination. Whether it’s cultural discovery, soulful connection, or refined indulgence, Kelli curates journeys that resonate with each traveler’s personality and vision.
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In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
