Tami, the founder of Travel Becomes You, aimed to create a brand that is energetic, bold, and spiritual. She drew inspiration from vibrant yet feminine colors and chose the lotus flower as her brand symbol.
To bring her vision to life, she selected a color palette that includes teal, magenta, various shades of pink, peach, and classic neutrals. The teal conveys a bold presence and symbolizes communication. The magenta represents spirituality, while the peach and shades of pink add a feminine touch. The classic neutrals enhance the brand’s sophisticated feel.
The logo is designed to be both feminine and spiritual, prominently featuring a lotus flower as a symbol. Tami believes this flower represents self-awakening, balance, and harmony—qualities that can be discovered through travel, along with a rediscovery of our childlike wonder. The main font in the logo is a sophisticated serif typeface that conveys femininity, paired with a clean, modern sans-serif font for the tagline below.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Founder of Travel Becomes You, Tami Moscatiello’s journey began with a love for exploration during childhood trips along the East Coast. Though she dreamt of a career in travel, life took a detour when her father was diagnosed with cancer. Caring for him led Tami to become an oncology nurse, where she learned invaluable lessons: time is precious, listening is powerful, and life is meant to be lived fully. Years later, on the cliffs of Italy’s Amalfi Coast, she reconnected with her passion for travel during a transformative trip that began with a yoga retreat in Tuscany.
Tami’s mission is to help clients embrace life’s transitions, escape the mundane, and rediscover vibrancy through transformational journeys. Whether you’re seeking renewal, inspiration, or simply an unforgettable adventure, she’s here to craft a travel experience that speaks to your heart.
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Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
