Shelly and Kimberly, the founders of First Class Travel, envisioned a brand that was both sophisticated and approachable. They drew inspiration from a polished and classic style.
To bring this vision to life, we selected a color palette that features rich navy, soft cornflower blue, blush, warm neutral tones, and metallic gold. The blue tones convey trust and dependability, establishing a professional and polished aesthetic. A touch of blush adds warmth and femininity, while the neutrals ground the brand in timeless elegance. Metallic gold accents introduce a subtle sense of luxury, striking the perfect balance between refinement and approachability.
The logo is refined and sophisticated, featuring a graceful golden crescent that creates a sense of movement and luxury. The brand name is set in an elegant serif typeface with classic proportions and subtle contrast, which evokes timeless sophistication.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Shelly and Kimberly are the heart behind First Class Travel, bringing passion, experience, and a personal touch to every journey they design. Shelly, a small-town Southerner with a background in hospitality, founded the agency in 2012 to combine her love of travel with her dedication to exceptional service. Kimberly, inspired by her time studying art in Italy, launched her own travel business in 2013, driven by a desire to create authentic, seamless, and unforgettable experiences. Together, they transform dreams of travel into beautifully crafted adventures.
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In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
