Julia, the founder of JMT Travel Group, aimed to create a brand that is both sophisticated and professional. She drew inspiration from classic monograms and luxurious typography.
To realize her vision, we selected a color palette that features various shades of blue, ranging from a deep navy to a bright cerulean, along with classic neutrals. The different shades of blue evoke a sense of sophistication and symbolize professionalism, while the neutrals, varying from black to light taupe, add a touch of luxury.
The logo is designed to be both strong and typographic, prominently featuring a monogram. The main font used in the logo is a luxurious serif typeface with varying weights in the letters, which conveys a modern and sophisticated feel.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
As a wife and mom of two, Julia completely understands that we don’t have time to give 100% in every area of our lives. At some point, something has to give or fall to the wayside. That was one of the major influences in her decision to pursue a career in travel.
When Julia wanted to plan a getaway with her husband after having her second baby, she didn’t have the time and definitely didn’t have the energy to choose a destination. So, she used a travel advisor for the first time—and it was life-changing! After that incredible experience, she knew she had found the perfect way to couple her personal love for travel with her desire to help others.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
Girlboss Designer specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
