Recently I had the pleasure of experiencing first hand, an entire brand experience done right. This was outside the typical online space that we spend so much of our time in. And instead was with a massage company, The NOW Massage.
From start to finish I was obsessed with this company, I couldn’t help but share.
And NO this is not a paid promo! It was just so fun to experience successful branding out in the real world, and how it made me feel as a result.
In this podcast episode I am going to walk you through the key branding areas I felt this company totally nailed. And then I’ll tie each of these areas back to your own business.
These key branding areas we will look at are:
- Style & Aesthetic
- Ease of Customer Entry
- Enjoyable Experience & Great Results
- Deeper Mission, Values & Culture
- Customer Loyalty & Brand Awareness
How The NOW Massage did branding really well:
Distinct Style Aesthetic
- The visuals and aesthetics of your brand
- Their space has a district, unique, beautiful visual design style that’s consistent throughout all locations
- Because they are a physical business, their environment & decor really creates that vibe
- What’s your digital environment saying?
Ease of Customer Entry
- Easy to book online
- Can people easily find you and take action?
Enjoyable Experience & Great Results
- Service was AMAZING
- Attention to detail in the process of being there
- Addressed my pain points (literally!) and got me my result
- What’s your client experience like from discovery, to reach out, booking in, process, wrap up?
Deeper Mission, Values & Culture
- They have a deeper meaning behind their business
- Had their values posted in the bathroom
- What’s your deeper mission and values behind YOUR business?
Customer Loyalty
- Offer a membership program for monthly massages at a member rate
- Increases regular bookings
- Came with a swag bag with their branding on it
- How are you creating customer/client loyalty?
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