Allison, the founder of PAX Expeditions, envisioned a brand that combines a timeless aesthetic with a welcoming and energetic vibe. She drew design inspiration from vintage Art Deco styles.
To bring her vision to life, we selected a color palette that includes various shades of blue, teal, and rust, complemented by a range of classic neutrals. The blue shades evoke professionalism and a sense of timelessness, while the teal represents inspiration, adding a bold and vibrant energy to the brand. The pop of rust introduces a retro and confident element, while black and cream serve to balance the bolder colors, adding an air of timeless sophistication.
The logo embodies a timeless and regal Art Deco feel. The main logo font features a serif style that conveys a high-end yet retro appearance, which is balanced by a crisp, geometric sans-serif font underneath. Additionally, the logo includes a monogrammed “P” designed in an Art Deco style.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
PAX Expeditions was founded by Alison Ashton, a veteran adventure guide and expedition travel designer. From the jungles of Borneo to the rivers and canals of Burgundy, Alison has lived on four continents, traveled across six, and visited 46+ countries.
Alison’s extensive personal and professional travel experience + meticulous approach to itinerary design gives her clients the confidence they need to explore beyond the typical. She’s built a team dedicated to crafting eye-opening travel experiences that support local economies, conserve local ecosystems, and safeguard local cultures and customs for future generations.
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