Features are the specific characteristics or functionalities that a product or service offers. They’re the details that describe what’s included and what the thing can do.
Benefits are the advantages you get from the product or service.
Outcomes are what happens as a domino effect of the benefits of the product or service.
Why is it important to identify this?
People buy for the outcomes and benefits (emotional), and justify it with the features (logical)
Features of Our Web Design Service:
- Restyle of one of our GBD Showit website templates
- Design of all pages included in our templates (list out all pages)
- WordPress blog design & setup
- Mobile-friendly responsive website
- Photography sourcing & optimization
- Connect email marketing opt-ins
- Embed CRM Forms & Calendars
- Pop up promoting your opt-in
Benefits of Our Services:
- Saves time, energy, stress and confusion
- Their business looks amazing online
- They’re taken seriously in their industry and seen as a professional
Outcomes of Our Services:
- They’re proud to show off their business to others
- Feeling more confident
- Attracting more potential clients as a result
- Booking more clients and making more money
EXAMPLE IN TRAVEL:
Features of Travel Planning Services:
- Consultation Call
- Itinerary planning and creation
- Booking of all itinerary reservations (hotels, transportation, experiences etc)
- Organization of all travel documents
- Support while they are traveling
Benefits of Travel Planning Services:
- Saves time, energy, stress and confusion of planning on their own
- Access to insider industry knowledge
- Potential added benefits and perks (early checkins, room upgrades etc)
- They’re actually able to finally take those bucket list trips
Outcomes of Travel Planning Services:
- More time for what’s more important in their life (family, friends, hobbies, time for themselves)
- An elevated travel experience they wouldn’t have been able to do on their own
- Memories to cherish and last a lifetime
- More bonding time and unique experiences with loved ones
- More fulfillment in life
EXAMPLE IN COACHING:
Features of a Coaching Program:
- Consultation Call
- 12 bi weekly private coaching sessions
- Voxer support between sessions
- 6 Module self paced video course
- Downloadable worksheets and journal prompts
Benefits of a Coaching Program:
- Find more clarity and direction
- Discover limiting beliefs
- Make more progress toward goals & accomplish them
- (weightloss, business income, mental health, etc)
Outcomes of a Coaching Program:
- More confidence and action being taken
- Showing up more in their life and business, following through
- Attracting more clients & income
- More peace, joy and satisfaction
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