Heather, founder of Horizon & Haven, envisioned an editorial, boutique brand that feels “timeless, elevated and quietly confident.” She drew her inspiration from the trust and warmth of luxury hospitality, with refined typography, natural textures, and architectural details shaping the direction.
To bring Heather’s vision to life, we developed a color palette featuring charcoal, dark teal, seaglass, taupe, and classic neutrals. Charcoal is classic and grounding, while dark teal brings depth and the polished trust of a private concierge. Seaglass adds a soft, calming touch, and the taupe and classic neutrals introduce natural warmth that keeps the palette inviting.
The logo is sophisticated and typographic and features an ornate ampersand. The primary typography is an editorial serif with subtle variation in letter weights, creating an elevated aesthetic, and is paired with a clean, airy sans serif for the tagline to bring balance and versatility.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Drawing on more than two decades of professional experience and her family’s adventures across more than 20 countries, Heather brings a thoughtful, personal approach to travel planning. She specializes in creating meaningful journeys shaped around each client’s interests, priorities, and the moments they want to remember. With a keen eye for detail, a love of cultural discovery, cruising, and family adventures, Heather helps travelers navigate decisions with confidence and enjoy a more seamless, personalized travel experience.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
