Lisa, founder of Sparkful Journeys, envisioned a brand that feels approachable, confident, and strong. Her inspiration came from vibrant artwork and modern typography, creating a direction that feels both expressive and elevated.
To bring this vision to life, we developed a color palette featuring olive green, light teal, peach, yellow, and warm neutrals. The olive green adds an earthy, grounded quality, while the light teal symbolizes communication and introduces a refined sophistication. Peach and yellow infuse the brand with energy and playfulness, while warm neutrals balance the palette and keep the overall feel inviting and approachable.
The logo is modern and sophisticated, featuring an abstract “spark” as a nod to the business name, Sparkful Journeys. The primary typography is a serif font with subtle variation in letter weights, creating a high-end aesthetic, and is paired with a clean, modern sans serif to bring balance and versatility.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Lisa Solomon is the heart and visionary behind Sparkful Journeys, a travel design and coaching practice devoted to creating meaningful, deeply personal travel experiences. With a belief that travel can be more than sightseeing — it can be transformative — Lisa specializes in guiding thoughtful travelers through life’s changes with intentional, beautifully designed journeys that support personal growth, connection, and renewal.
Lisa’s own story of travel isn’t just about destinations — it’s about how exploring the world helped her rebuild confidence, rediscover her inner resilience, and re-connect with life after significant transitions. Drawing on her own experiences — from adventurous solo explorations across Africa and Europe to deeply reflective moments abroad — she understands firsthand how travel can serve as a mirror for growth, healing, and joy.
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In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
