Mallory, the founder of Juniper Travel Co., envisioned a brand that feels approachable, modern, soft, and subtly retro. Her inspiration was drawn from vintage-inspired color palettes and timeless typography.
To bring this vision to life, we developed a palette featuring teal, seaglass green, soft orange, blush, warm red, and classic neutrals. The teal and seaglass green evoke inspiration and communication while giving the brand a fresh, modern feel. Soft orange, blush, and warm red add warmth and approachability while enhancing the brand’s retro character. The classic neutrals ground the palette and create balance.
The logo is modern, retro-inspired, and typography-driven. It features a clean, modern sans-serif typeface for the primary logo. For the brand marks, we designed a hotel key and keychain to symbolize unlocking unique experiences and exclusive opportunities through Mallory’s travel expertise.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Mallory is the founder and lead travel advisor behind Juniper Travel Co., bringing more than a decade of travel industry experience to every itinerary she creates. She helps travelers plan trips with confidence and ease, turning stress into excitement by providing clear guidance, genuine support, and thoughtful attention to detail.
Based in the North Metro Twin Cities, Mallory designs personalized travel experiences—from European river cruises to warm beach getaways—so you can focus on making memories. Travel has always been a passion she loves sharing, especially exploring the world with her daughter, and she believes the best journeys are built through connection, discovery, and joy.
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