Milissa, Stuart, and Ansley, the family team behind Camellia Bend Luxury Travel, aimed to create a brand that resonates with both older and younger generations. They wanted it to feel classic enough to appeal to an older audience while also appearing fresh and modern to attract a younger crowd.
To bring this vision to life, we curated a color palette featuring shades of navy, light blue, olive, orange, and warm neutrals. The navy and light blue shades convey professionalism and timelessness, while the orange introduces a welcoming and confident energy. The olive adds a contemporary touch, and the warm neutrals ground the palette, creating a sense of balance and sophistication.
The logo is designed to be modern and professional, incorporating a camellia flower as a reference to the business name. We selected an editorial serif font for the main logo, featuring varying weights within the letters to establish a high-end vibe, which is complemented by a modern script for the phrase “luxury travel” below.
Don’t forget to check out the website reveal here.
You can check out the branding and website by clicking here.
Camellia Bend Luxury Travel is a family business born from a personal love of travel, and they have delighted in sharing this passion with others. They recognize that, just like each camellia flower is uniquely beautiful, so are their clients. Their mission is to craft once-in-a-lifetime journeys that fulfill their clients’ every dream and exceed expectations. Whether clients have a broad idea of where they want to go or already know the specific experiences they desire, their goal is to bring that vision to life.
They can handle every detail to make your trip seamless, worry-free, and entirely customized—creating a truly unparalleled travel experience.
Are you ready to launch that new business or elevate your current brand/website? Check out our services!
In Flow Design Co. specializes in the travel industry and the online coaching industry – all serving women entrepreneurs. CLICK HERE to learn more about our services and how we can help!
